![]() It takes the average person about three hours to solve a Rubik’s cube for the first time, but it can take a speedcuber only seven seconds. Packaging of Rubik’s Cube, Toy of the year 1980–Ideal Toy Corp., made in Hungary || Photo by Jpacarter at English Wikipedia Designed to be half the weight of earlier models, this efficient iteration of the Rubik’s Cube was much easier and quicker to solve. In 1980, the new-and-improved “Rubik’s Cube” was globally launched. He negotiated with Rubik and the two signed a worldwide distribution license.īecause of Tom Kremer’s passion for the cube, the Ideal Toy Company agreed to distribute the “Magic Cube” under one condition-a name change. ![]() At an event in Nuremberg, toy specialist Tom Kremer had a vision to commercialize the cube and sell it to the world. So, he took to International Toy Fairs.īy 1978, the Magic Cube was found in fairs from London to Paris and New York. However, due to Hungary being a communist country in the 70s, imports and exports were very controlled at this time. || CC: Galbo lscīy 1977, there was to doubt that Rubik had created a puzzle with great potential. Speedcuber Anthony Brooks pictured with Rubik’s Cube inventor Erno Rubik (center) and Hungarian President Janos Ader (right) at the VIP opening of Beyond Rubik’s Cube at the Liberty Science Center.
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